How Covert Filming Uncovered a £28 Million Timeshare Scheme

It has been described as one of the largest scams of its kind in the UK.

In all 14 individuals have been sentenced for their part in a £28 million plot to cheat in excess of 3,500 timeshare holders.

The affected individuals were eager to exit long-standing holiday ownership agreements and sought out support.

A large number were in the age range of 60 and 80. Over 500 of them surrendered over £10,000, and a single victim transferred in excess of £80,000.

Those affected were subjected to aggressive consultations extending for six hours. They were out of money, owning useless fake "rewards" and still bound by high-priced holiday ownership agreements they frequently were unable to use.

The Company Behind the Fraud

The company at the heart of the fraud was the timeshare resale company. They collected clients' cash to support the directors' opulent way of life of exclusive education, high-end properties and private jets.

The leader at the head of the firm, the company director, was given a seven and a half year jail time in January for deceptive scheme.

On Friday, his wife Nicola was one of the final three to learn their fate.

She was handed a two-year long deferred imprisonment at Southwark Crown Court after admitting money laundering.

This has been a extended wait and marks a major victory for the victims who came forward, the law enforcement and the Crown.

How the Inquiry Was Initiated

I first heard about SMT was in the summer of 2016. The role involved in the research department of a news organization, creating investigative shows.

A acquaintance mentioned that his parent had taken over the use of a vacation unit in Spain and, after long-term use, had commenced searching to terminate the contract.

It should be noted how popular holiday ownership had become with English tourists in the 1980s and 1990s.

Vacation properties permitted people to occupy the same accommodation every year, or trade their vacation periods with additional holders who had units in alternative destinations. About 600,000 sun-lovers took up that option.

The initial boom was paired with a numerous accounts about rip-off merchants deceptively promoting properties. They became a staple on public interest broadcasts.

The typical holiday ownership agreement bound owners for long periods.

At that time, those investors who had experienced their assigned property in the sunshine for a long time were getting older, and a large proportion were attempting to wave goodbye to their holiday properties.

Some had reduced ability to travel and were unable to visit their units. A few just felt they'd got all they wanted from them. And a portion had deceased, in many cases passing on their family members to take over the deals - plus their annual payments and maintenance fees.

The Investigation Develops

And that's where the family member had been placed. She looked online for options and came across SMT, a firm whose online presence claimed to get her out of her agreement.

However, having made a payment and scheduled a consultation with them, her family had doubts.

Subsequent checking showed hundreds of people reporting they had submitted funds and got nothing out of it. Actually, they had lost money. Substantial amounts.

The reporting group started looking into what was occurring. It soon emerged that there were some shady characters active in the timeshare resale sector.

A legal professional had hundreds of individual complaints aiming to litigate against SMT.

The team interviewed clients who had used the firm and they each reported similar experiences. They assumed the company would purchase their timeshare from them but when they went to a consultation (for which they made an advance payment) they were informed there was no market for their property.

Rather, they were persuaded - in fact pressured - to invest additional funds investing in "the company's points system", named after the organization's holding firm, Monster Travel.

The precise definition was somewhat vague. They sounded like a form of credit, offering reduced-price holidays and benefits and shopping deals.

And they were seemingly "transferable with other owners, at a future date.

Committing funds at the time would result in an future return that would cover the firm's costs and result in the property owner ahead financially, released finally from their burdensome contract.

An unbelievable offer? Certainly, that proved correct.

A 'Deceptive Tactic'

If these accounts were true, this was a major deception.

The technique is termed a "deceptive marketing."

An operator - in this case the organization - "attracts the customer by advertising a particular product but then to claim it is unavailable, pushing the individual in the direction of a different, lower-quality option.

Such practices are unlawful. Possessing all the evidence we had collected, we made the case to discreetly video one of the organization's sessions.

The process requires commitment, energy, and clear arguments for why this is the only way to collect the information required to demonstrate illegal activity.

Once authorized, our small team organized a meeting with one of the organization's staff in the location.

Acting as a member of the public aiming to assist his parent free from her timeshare contract|holiday ownership agreement

Luis Holt
Luis Holt

An architect and urban planner with over 15 years of experience in sustainable design projects across Europe.